Privacy Policy

Privacy Policy
Effective Date: 3rd December 2024

At Automatic Refreshments Midlands Ltd, we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website, www.automaticrefreshments.com.

Who We Are
Automatic Refreshments Midlands Ltd
Unit 4 Former Triumph Works
Jacknell Rd, Hinckley
LE10 3BS

For any privacy-related inquiries, please contact us at:
Email: midlands@automaticrefreshments.co.uk

What Information We Collect
We collect personal information when you interact with us through our website. This may include:

Your name, email address, and phone number when you complete a contact form.

We also use cookies to collect information about your website usage, including:

Marketing purposes.
Tracking clicks and conversions.
Usage Data: Information about how you access and use our website, including:
Your computer’s Internet Protocol (IP) address.
Browser type and version.
Pages of our website that you visit.
Date and time of your visit.
Time spent on those pages.
Unique device identifiers.
Other diagnostic data.

How We Use Your Information

We use the data we collect to:

Respond to your queries.
Improve website functionality and performance.
Support marketing efforts via Google Advertising and Google Analytics.

Data Sharing
We do not share your personal data with third parties, except:
With Google Advertising and Google Analytics for marketing and website performance purposes.

We use Google Analytics, a web analytics service provided by Google, to track and report website traffic. Google uses the data collected to monitor the use of our website and may share it with other Google services. Additionally, Google may use this data to contextualise and personalise ads within its advertising network.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information about your visits.

For more information on Google’s privacy practices, please visit their Privacy Policy: http://www.google.com/intl/en/policies/privacy/.

Google AdWords Remarketing
We use Google AdWords remarketing, a service provided by Google Inc., to show ads on third-party websites after you visit our website.

You can opt out of Google Analytics for Display Advertising and customize Google Display Network ads by visiting the Google Ads Settings page.

We also recommend installing the Google Analytics Opt-out Browser Add-on to prevent your data from being collected and used by Google Analytics.

For more information on Google’s privacy practices, please visit their Privacy Policy: http://www.google.com/intl/en/policies/privacy/.

Data Retention
We do not hold your data on file unless you enter into a contract with us or you complete a contact form or quotation request.

Your Rights
You have the following rights regarding your personal data:

Correction: You can request that we correct any inaccurate or incomplete information we hold about you.

Deletion: You can ask us to delete your personal data.

To exercise these rights, please contact us at midlands@automaticrefreshments.co.uk.

Cookies
We use cookies to enhance your browsing experience. These cookies help us understand how users interact with our website and improve our marketing efforts. By continuing to use our website, you agree to the use of cookies.

Updates to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page. Please check back regularly to stay informed about how we protect your privacy.

If you have any questions or concerns about this policy, feel free to contact us at midlands@automaticrefreshments.co.uk.