Our History

Automatic Refreshments was founded over a decade ago by a team of directors who each had years of experience working for big multinational vending companies. They were fed up of falling service standards and decided to create a local & independently owned vending company offering the very best service. Below are just some of the highlights we’re proud of so far.


Automatic Refreshments is launched by a team of directors who are committed to offering the very best service.


We register with companies house and move into our new home in Hinckley, Leicestershire.


We launch our own range of coffee beans and machines under our ‘Cafe Aroma’ range.


We open our very first contract catering site in Burton Upon Trent accompanied by a full vending service for a national retailers distribution warehouse.


We open our dedicated office in Derbyshire for the vending supplies side of the business known as ‘Aromatic Refreshments’


We successfully launch our new ‘Cafe Aroma’ tower at the Leisure Industry Week trade show at the NEC in Birmingham.


We rebrand ‘Aromatic Refreshments’ as VendingSuperstore.co.uk – our new dedicated site for vending and tea & coffee supplies.


We continue to go from strength to strength recruiting even more route operators to support our expansion and we’re delighted with an article in the Leicester Mercury.


We give our Cafe Aroma brand a facelift with a new image and new, improved coffee beans.


Continued growth means we open a second warehouse in Riddings Derbyshire which provides a dedicated distribution hub for our site vendingsuperstore.co.uk.


We celebrate a very successful decade with our 10th birthday.


We introduce many new machines to our range with all the latest technology, working alongside all the major vending machine manufacturers.


We’re pleased to announce we now offer contactless card payments as an option for our vending machines to meet consumer demand.


We launch our brand new website based on customer feedback.


We expand Vending Superstore with an additional unit, allowing us to extend our range of workplace supplies.


We bid a fond farewell to our old Hinckley site (above) and move to a bigger unit across town.

...and beyond!

We look forward to continued growth, we have some exciting things planned, watch this space.